Myanmar Institute of Business > Diploma Classes > ABE Endorsed > ABE Diploma in Strategic Management

ABE Diploma in Strategic Management

Program

Diploma in Strategic Management

Teaching hour 2 hrs. per session x 2 sessions per week
Duration 3 months teaching
Program fee 450,000 MMK per program

Lecturer

Dr.Zar Ni Maw Win

  • Ph.D (SWSU, Russia)
  • ME (Tech), M.PA (YUEco)
  • Diploma in English (SEAMEO CHAT)
  • Diploma Med. Edu

Module Outline

  • Thinking Strategically and Business Model
  • Chronology of Strategic Management Process
  • Scanning Business Environment or Situation Analysis in Business (SWOT, PESTEL, Porter’s 5 Forces, Porter Generic Theory, Porter’s Diamond Theory, BCG Matrix)
  • Strategic Planning
  • Formulating Corporate-Level Strategy
  • Formulating Business-Level Strategy
  • Formulating Functional-Level Strategy
  • Strategy Formulation Versus Implementation
  • Strategy Evaluation
  • Case Study Analysis & Presentation
  • Exam

Assessment

  • Attendance 15%, Extra Curriculum 15% (Teaching sessions)
  • Group assignment or Group Presentation 30% (Group of 3 to 5 Persons)
  • Due Date: 2 weeks before the last day of class
  • Closed booked quizzes 40%
    1. (1) 40 Multiple Choice of 3 Answers - 1 hours
    2. (2) Exam Date: 2 weeks after the end of class
    3. (3) Total result 100%
    4. (4) 75% to 100% - Distinction
    5. (5) 50% and above - Passed
    6. (6) 49% and below - Failed
    7. (7) Result will be out within 2 weeks after the quiz exam
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