Diploma in Global and Digital Marketing

Learning Objectives

• Understand the concept of marketing ,as well as what and who is involved
• Understand the basic framework of the 5Cs,STP,and the 4Ps
• Understand the different conceptualizations of products
• Explain the dimensions of service quality
• The Pricing of services
• How to use prices to target different segments.
• Explain how marketing organizations measure quality and customer satisfaction.
• Explain the ways consumers evaluate products

Lecturer

Dr. Myat Noe Soe Thein

• MBA UTCC
• Entrepreneurship & Digital Marketing University of Massachusetts USA
• Digital Innovation
• Applied Science University Germany

Module Outline

• Introduction to the General Marketing
• Marketing Strategy
• Product Positioning
• Positioning Via Price, Place and Promotion
• Introduction to Digital Marketing
• Digital Marketing Basics
• Buyer Persona
• Digital Marketing Methods
• Pointers for Digital Marketing
• Understand Marketing Strategies for Traditional/Digital Marketing
• Preparation of Marketing Plans for Traditional/Digital Marketing

Assessment

• Attendance 15%, Extra Curriculum 15% (Teaching sessions)
• Group assignment or Group Presentation 30% (Group of 3 to 5 Persons)
• Due Date: 2 weeks before the last day of class
• Closed booked quizzes 40%
  1. (1) 40 Multiple Choice of 3 Answers - 1 hours
  2. (2) Exam Date: 2 weeks after the end of class
  3. (3) Total result 100%
  4. (4) 75% to 100% - Distinction
  5. (5) 50% and above - Passed
  6. (6) 49% and below - Failed
  7. (7) Result will be out within 2 weeks after the quiz exam

Learning Outcomes

• To know through the eyes of the customer, perceptual maps facilitate an understanding of a company’s or brand’s position in the market.
• Having a good understanding of marketing will be extremely useful in your career.
• To be able to understand preparation of Marketing Plans for Traditional/Digital Marketing