Myanmar Institute of Business > Diploma Classes > ABE Endorsed > ABE Diploma in Global and Digital Marketing

ABE Diploma in Global and Digital Marketing

Program

Diploma in Global and Digital Marketing

Teaching hour 2 hrs. per session x 2 sessions per week
Duration 3 months teaching
Program fee 450,000 MMK per program

Learning Objectives

  • Understand the concept of marketing ,as well as what and who is involved
  • Understand the basic framework of the 5Cs,STP,and the 4Ps
  • Understand the different conceptualizations of products
  • Explain the dimensions of service quality
  • The Pricing of services
  • How to use prices to target different segments.
  • Explain how marketing organizations measure quality and customer satisfaction.
  • Explain the ways consumers evaluate products

Lecturer

Dr. Myat Noe Soe Thein

  • MBA UTCC
  • Entrepreneurship & Digital Marketing University of Massachusetts USA
  • Digital Innovation
  • Applied Science University Germany

Module Outline

  • Introduction to the General Marketing
  • Marketing Strategy
  • Product Positioning
  • Positioning Via Price, Place and Promotion
  • Introduction to Digital Marketing
  • Digital Marketing Basics
  • Buyer Persona
  • Digital Marketing Methods
  • Pointers for Digital Marketing
  • Understand Marketing Strategies for Traditional/Digital Marketing
  • Preparation of Marketing Plans for Traditional/Digital Marketing

Assessment

  • Attendance 15%, Extra Curriculum 15% (Teaching sessions)
  • Group assignment or Group Presentation 30% (Group of 3 to 5 Persons)
  • Due Date: 2 weeks before the last day of class
  • Closed booked quizzes 40%
    1. (1) 40 Multiple Choice of 3 Answers - 1 hours
    2. (2) Exam Date: 2 weeks after the end of class
    3. (3) Total result 100%
    4. (4) 75% to 100% - Distinction
    5. (5) 50% and above - Passed
    6. (6) 49% and below - Failed
    7. (7) Result will be out within 2 weeks after the quiz exam

Learning Outcomes

  • To know through the eyes of the customer, perceptual maps facilitate an understanding of a company’s or brand’s position in the market.
  • Having a good understanding of marketing will be extremely useful in your career.
  • To be able to understand preparation of Marketing Plans for Traditional/Digital Marketing
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