Program |
Diploma in Global and Digital Marketing |
Teaching hour |
2 hrs. per session x 2 sessions per week |
Duration |
3 months teaching |
Program fee |
450,000 MMK per program |
Learning Objectives |
- Understand the concept of marketing ,as well as what and who is involved
- Understand the basic framework of the 5Cs,STP,and the 4Ps
- Understand the different conceptualizations of products
- Explain the dimensions of service quality
- The Pricing of services
- How to use prices to target different segments.
- Explain how marketing organizations measure quality and customer satisfaction.
- Explain the ways consumers evaluate products
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Lecturer |
Dr. Myat Noe Soe Thein
- MBA UTCC
- Entrepreneurship & Digital Marketing University of Massachusetts USA
- Digital Innovation
- Applied Science University Germany
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Module Outline
- Introduction to the General Marketing
- Marketing Strategy
- Product Positioning
- Positioning Via Price, Place and Promotion
- Introduction to Digital Marketing
- Digital Marketing Basics
- Buyer Persona
- Digital Marketing Methods
- Pointers for Digital Marketing
- Understand Marketing Strategies for Traditional/Digital Marketing
- Preparation of Marketing Plans for Traditional/Digital Marketing
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Assessment
- Attendance 15%, Extra Curriculum 15% (Teaching sessions)
- Group assignment or Group Presentation 30% (Group of 3 to 5 Persons)
- Due Date: 2 weeks before the last day of class
- Closed booked quizzes 40%
- (1) 40 Multiple Choice of 3 Answers - 1 hours
- (2) Exam Date: 2 weeks after the end of class
- (3) Total result 100%
- (4) 75% to 100% - Distinction
- (5) 50% and above - Passed
- (6) 49% and below - Failed
- (7) Result will be out within 2 weeks after the quiz exam
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Learning Outcomes
- To know through the eyes of the customer, perceptual maps facilitate an understanding of a company’s or brand’s position in the market.
- Having a good understanding of marketing will be extremely useful in your career.
- To be able to understand preparation of Marketing Plans for Traditional/Digital Marketing
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